Researching the Moranbong Band: An Abstract

Even before Kim Jong-il’s tremulously-announced death in Dec. 2011, the North Korean musical-cultural apparatus-elite-complex was in valedictory mode, producing huge orchestral canatas that expressed a perfect –and complete– vision of the Dear Leader’s full contribution to the ongoing North Korean revolution. Had Kim Jong-un chosen to take up only these modes of cultural commemoration, they were clearly within his grasp. Instead, months after his father’s death, Kim Jong-un moved quickly to organize and premiere a new medium and ideological instrument– the Moranbong Band. This paper seeks ideological transference that spans the Kimist succession process, delving into the many meanings and heavy importance of the Moranbong Band as a reward for regime elites, as a court orchestra in the Bourbon model, as a method of mass education, as a diplomatic implement, and as an instrument of militarization and “Songun culture” which seeks to limit and control even as its apparent cosmopolitanism/Weltläufigkeit would appear to suggest otherwise. It builds upon my work with Steven Denney on the Unhasu Orchestra and previous writing on DPRK music and musical diplomacy.

Enemies and Allies in North Korean Art and Archives, 1948-1952

This is the introduction to a paper which I prepared for an Association of Asian Studies panel on captured wartime documents in Korea, Association for Asian Studies Annual Meeting, Philadelphia, 29 March 2014.  The panel was organized by Chuck Kraus and the discussant was Bruce Cumings. The images that accompany the presentation can be accessed via clicking on this link for PowerPoint slides. – Adam Cathcart

Usually in modern times when States have been defeated in war they have preserved their structure, their identity, and the secrecy of their archives. – Winston Churchill, The Second World War, Vol. 1: The Gathering Storm (London: Cassell & Co., 1948), p. 232.

Embarking on an analysis of North Korean political cartoons retrieved out of the dark and then gleaming fluorescent vaults of the US National Archives ought to stir a bit of reflection. These are not simply cartoons, they are captured cartoons, and their transmission into the present has come down a long and peculiar line. Such documents have been stripped from their original possessors; they are the residual booty of a momentary victory in the autumn of 1950.[1]  They may not, as Cumings wrote of photographs, “objectively hold history still,” nor prove anything at all about who started the Korean War,[2] but very presence of the captured documents in one’s hand or their impression upon the eye itself forces the historian firmly into the ranks of the wielders of power, even as the scholar endeavours to use the image as a portal into the semi-sovereign optimism of the “North Korean Zeitgeist” during the era of liberation.[3]

To illustrate the point regarding preponderance of force, and its connection to how we come to know anything at all about North Korea during, before, or after the war, we might also look to the New York Public Library, which holds two boxes of Korean War propaganda. Much of this material consists of anti-communist United Nations leaflets, but it also includes a few folders of graphic documents wrested from Prisoners in Koje Island during the Korean War. Communist prisoners were not allowed to have writing utensils in the camps, but somehow ball-point pens were smuggled in and paper acquired, cartoons sketched of massive North Korean T-34 tanks smashing South, world maps generated and labeled with letters for educational quiz purposes, and portraits drawn of Kim Il-song on white T-shirts. When holding the documents, the historian is made aware of his or her silent collusion with, and dependence upon, the prison guards, truncheons, and tear gas, the “stock of intrinsic atrocities” that allowed the camps to function.[4]


Korean War Crime 95 — An unidentified male bludgeoned to death and left atop the library at the Bowibo (Public Security HQ) in Chinnampo, North Korea, October 1950 . The magazines and publications ended up in Record Group 242.–  Image from U.S. National Archives Record Group 153, Korean War Crimes


If plunder, in this case, rests at the core of the scholarly enterprise, it is congruent with North Korea’s own perception of a continual push from without for a kind of “cultural rollback” of the gains of the revolution, however Kim-centered and atrophied those gains might be. The momentary revolt against communist power initiated by students in the northwestern city of Sinuiju in November 1945 was crushed with arms before a quarter of the city was taken over (this was no Kwangju 1980, nor Beijing 1989), so anxieties over destruction of monuments and North Korean culture become displaced fully into the war itself, and justifiably so. But even after the war, threats remained: Like the horrified Mao Zedong, North Korean leaders and diplomats surely took careful stock of the actions in East Germany in 1953 and Hungary in 1956. Destruction of communist icons was de rigeur in these uprisings, but so too was the burning of communist publications; this was an incendiary cultural rollback.[5] “To destroy or to loot?” becomes the question of the rebel as well as the imperialist.

The North Korean response to such pressures today is ubiquitous, and it is twofold: 1) Rebuild the archives and, in more familiar fashion, 2) Use art to attack the state’s enemies.


[1] Dae-Sook Suh, “Records Seized by U.S. Military Forces in Korea, 1921-1952,” Korean Studies 2.1 (1978): 177-182. See also Ra Jong-yil, “Governing North Korea: Some Afterthoughts on the Autumn of 1950,” Journal of Contemporary History, Vol. 40, No. 3 (Jul., 2005), pp. 521-546; Charles Armstrong, “The Destruction and Reconstruction of North Korea, 1950 – 1960,” The Asia-Pacific Journal Vol 8, Issue 51 No 2, December 20, 2010.

[2] Bruce Cumings, War and Television (Verso, 1992), 54-57.

[3] Charles Armstrong, The North Korean Revolution, 1945-1950 (Cornell, 2003); Suzy Kim, Everyday Life in North Korea, 1945-1950 (Cornell, 2013).

[4] Michel Foucault, Abnormal: Lectures at the Collège de France, 1974-1975, Valerio Marchetti and Antonella Salomoni, eds., Graham Burchell, translator (New York: Picador, 1999), p. 84; see also Michel Foucault, Surveiller et punir (Paris: Gallimard en février 1975) ; Ha Jin, War Trash (Pantheon, 2004).

[5] Dandan Zhu, “The Hungarian revolution and the origins of China’s Great Leap policies, 1956–57,” Cold War History, (2011) Volume 12, Issue 3.

On Deadlines, and Morning: Edward Said

via Asuka Sumi, Baroque Violin

“In early adolescence I was completely in the grip, at once ambiguously pleasant and unpleasant, of time passing as a series of deadlines – an experience that has remained with me every since. The day’s milestones were set relatively early in that period and have not varied. Six thirty (or in cases of great pressure six; I still use the phrase “I’ll get up at six to finish this”) was time to get up; seven-thirty started the meter running, at which point I entered the strict regime of hours and half-hours governed by classes, church, private lessons, homework, piano practice, and sports, until bedtime. This sense of the day divided into periods of appointed labor has never left me, has indeed intensified. Eleven a.m. still imbues me with a guilty awareness that the morning has passed without enough being accomplished and nine p.m. still represents ’lateness’, that movement which connotesOn Deadlines, and Morning: Edward Said “In early adolescence I was completely in the grip, at once ambiguously pleasant and unpleasant, of time passing as a series of deadlines – an experience that has remained with me every since. The day’s milestones were set relatively early in that period and have not varied. Six thirty (or in cases of great pressure six; I still use the phrase “I’ll get up at six to finish this”) was time to get up; seven-thirty started the meter running, at which point I entered the strict regime of hours and half-hours governed by classes, church, private lessons, homework, piano practice, and sports, until bedtime. This sense of the day divided into periods of appointed labor has never left me, has indeed intensified. Eleven a.m. still imbues me with a guilty awareness that the morning has passed without enough being accomplished and nine p.m. still represents ’lateness’, that movement which connotes the end of the day, the hastening need to be thinking about bed, the time beyond which to do work means to do it at the wrong time, fatigue and a sense of having failed all creeping up on one, time slowly getting past its proper period, lateness in fact in all the word’s senses.” Edward Said, Out of Place, a Memoir (2000?) p. 105. Keywords: writer’s routine, Edward Said musicology, Edward Said memoir excerpts, Edward Said as pianist, piano-playing academics, Eliezer Gurarie, early morning milestones, Bach-playing academics, scholars and Bach, Bach in Northern Ireland and Lebanon. the end of the day, the hastening need to be thinking about bed, the time beyond which to do work means to do it at the wrong time, fatigue and a sense of having failed all creeping up on one, time slowly getting past its proper period, lateness in fact in all the word’s senses.” Edward Said, Out of Place, a Memoir (2000), p. 105.

Rectified Criminal or Courageous Speech? Ai Weiwei in China and Germany


About two weeks after the disappearance of Chinese artist Ai Weiwei, the Huanqiu Shibao released a series of photographs of past criminals who had, through arduous years of “thought reform,” found a path toward the redemption in the eyes of the Chinese people.  Sitting in front of my computer screen, dumbfounded, I wondered if indeed this was still the CCP model for legal proceedings: seven years of detention until the witnesses could be adequately coached/brainwashed to say what they needed to say in order to be released at a propitious time for China’s diplomacy.

To liken Ai Weiwei to the criminals of Japan’s “Unit 731,” the bacteriological weapons researchers who took Chinese living subjects in Manchuria from 1936-1945, might on its surface appear to be either radical or just plain stupid.  However, it does reveal a certain continuity with PRC modes of justice: the presumption of guilt against the entire Chinese people, the civilizing agency of the CCP (a true “correctional policy”), and the need to deliberately orchestrate justice in order to bend skeptical turns in international public opinion, on China’s timetable, of course.

By contrast, in Germany, the opposite has been and continues to be true: the CCP is likened to the East German secret police (the Stasi), while Ai is assumed to be a principled protector of justice and human rights. There is, in other words, a strand not so much of anti-communism as of Ibsen at the heart of the German view of Ai Weiwei: He appears to stand alone, and thus stands strongest.  And, in the mold of Dietrich Bonhoffer, who resisted a different kind of totalitarianism, Ai is nothing if not prolix. While critics of Ai Weiwei’s profligacy and sometimes crass commercialism – including my Tacoma colleague Paul Manfredi, whose work on Ai is never less than thoroughly illuminating – see Ai as a flawed figure, the German ethos is such where his flaws can be subsumed and completely outplayed by his anti-statist tendencies. The principle is the thing that matters, after all.

Occasionally little rifts arrive in the narrative – such as when Ai Weiwei’s real estate agent in Berlin is revealed to have had deep ties with the Stasi – but those, I’m afraid, are the subject for another day.

Blockages and Breakthroughts: Cultural Diplomacy and North Korea

[A cross-post of an essay which I posted on -- AC]

Yesterday, Corée_Actualités launched a short missive which functioned as a kind of bouleversement of the normal: a 90-member delegation of the DPRK’s Unhasu Orchestra (consisting of 70 players) will be performing at the Salle Pleyel in Paris this coming March 21.  The French Radio Symphony Orchestra (l’Orchestre de Radio France) will be playing alongside Unhasu, under the direction of the South Korean conductor Chung Myung-Hwa. (Like most successful conductors, Chung holds a couple of jobs concurrently; he is also the director of the Seoul Philharmonic.) The Unhasu Orchestra, as readers may recall, is an elite bunch which was closely associated with Kim Jong Il and which continues to serve as the literal pulse of the fast-beating heart that is the revolution in Pyongyang. The Mangyongdae lass who pours coffee and plunks a bass guitar in search of foreign currency in the Dandong restaurant looks up to the orchestra with a kind of awe — there is no higher position for the entertaining elite, and the material benefits conferred to the orchestra members are substantial.  As the French press digests the story — which has inspired no features yet in or LeMonde, but which surely will — we at will endeavor to keep you informed.  In the meantime, the news, covered in brief at FranceTV’s “Culturebox”, sparked an analytical turn which is at hand presently. — Adam Cathcart

Blockages and Breakthroughs: Cultural Diplomacy and North Korea

by Adam Cathcart

Why Bother Analyzing It? Rodong Sinmun Front Page, Feb. 13, 2012

The present general consensus about cultural diplomacy and North Korea appears to rest upon the following assumptions:

a. North Korea’s blockade against Western culture has gone from near-total (under Kim Il Sung) to endangered but still vigorous under Kim Jong Un;

b. North Koreans, especially youth, are desperately in need of alternate modes of culture (essentially, ours if not precisely James Turnbull’s South Korea);

c. North Korean musical and performance culture has been stunted rather than stimulated by the cult of Kim family leadership;

d. North Korea’s relatively massive state expenditures on the arts are essentially about ideology, and building a core of loyal elites in Pyongyang;

e. Performances by Western or South Korean groups in North Korea are acts of “soft power” subversion which can serve to undermine the state;

f. Kim Jong Il and Kim Jong Un are essentially musical dilettantes whose primary purpose for attending any performance is to amplify applause and reveal the political stock of whatever generals are in the retinue;

g. the themes and message of North Korean music, and the musical bureaucracy, are not necessary to analyze, because they prevaricate against the very notion of individual expression.

Rodong Sinmun, February 17, 2012

Notice also what is completely absent from the above litany:

a. North Korean culture is exportable;

b. North Korea has one of the most comprehensive systems for musical education in the world;

c. the North Korean cultural bureaucracies, in terms of goals, budgets, and politics are completely comprehensible to their allied Chinese counterparts;

d. the North Korean bureaucracy is studying, but not imitating, how China is slowly privatizing its own socialist cultural industry ownership;

e. North Korea has a state Symphony Orchestra and a contemporary music ensemble capable of playing at the international level.

Very rarely does anyone challege any element of the consensus described, and rarer still does anyone have the temerity to argue for the unspoken elements laid out above.  Perhaps this is why the appearance of a certain Norweigian on the scene (covered with utmost delicacy by Evan Ramstad) has been so unsettling; with his accordions and flip-books, the artist appears to believe in actual cultural exchange.

The festival makes several discomfiting assertions; and not once do they mention the concentration camps! (But must the camps stalk the edge of every conversation of North Korea?  As Simone de Beauvoir complained about paramters on postwar French and American discussions of Stalinist gulags, such obligatory caveats become awfully wearisome; everybody knows the camps exist.) In any event, to the Norwegian publicist-summary:

Morten Traavik calls on both locals and visitors to Barents Spektakel [a festival in northern Norway] to take part in a pioneering record attempt and a test of our ability to act together as one: with the help of North Korean mass games instructors we will try to create Norway’s biggest living picture, hopefully with several hundred participants.

Following the signals of the North Korean instructors, every participant turns over pages of a colorful flip-book, becoming one of the hundreds of living pixels forming huge, shifting mosaic pictures of well-known motives from the High North. ME/WE also puts our communal spirit to the test: Are we western individualists able to subordinate ourselves to the collective discipline necessary to act together as one, if only just for some hours? Join the project and find out! [...]

ME/WE is Part 1 of a bigger project THE PROMISED LAND (along with Gold Stars and Norway on Norway) by Morten Traavik, that he has developed in North Korea through years of travels to the world’s most secluded country. This unique collaboration has resulted, for the first time ever, in a larger group ofNorth-Korean artists coming to Norway and Northern Europe, as participants in Traavik’s project. THE PROMISED LAND opens our minds for a possibility of dialogue, overcoming mutual suspicion.

According to, the accordion players were invited to the festival, but Traavik was not sure if they would come or not. Meanwhile, elsewhere in Scandanavia, a Finnish ice skater has to apologize for entertaining North Korean kids at a recent competition in Pyongyang.

Sports as cultural exchange: There is a poignant scene in Robert Egan’s brashly carnivorous book, Eating with the Enemy, in which a team of North Korean female soccer players travels to the US for the Atlanta Olympics.  After a wild shopping trip to WalMart near an interstate highway, the team returns to the hotel, whereupon the team goalie goes to each room to collect the television cords so as to prevent the women from watching cable television. Perhaps this is a horrifiying moment; the replication on American territory of the DPRK’s information monopoly. It is the extension of a North Korean state cultural quirk into a new realm.  In a text that opens up a number of apertures, sometimes painfully so, this anecdote brings forward the notion of a refutation of the principles of cultural exchange even as one is engaged in it.

This is a point that could be similarly made when it comes to Chinese-language education in the DPRK: One could point to the growth of Confucius Institutes in Pyongyang as a sign of change.  The North Koreans seemed comfortable enough with the idea to allow Vice Premier Li Keqiang to visit Chinese language students at Kim Il Sung University.

Li Keqiang, Vice-Premier of the PRC, Speaks to North Korean Students of Mandarin at Kim Il Sung University, October 25, 2011; image courtesy Xinhua

By the same token, should China have any hopes for their language at a university named for a man who, in spite of being fluent himself, famously said “Why should we speak Chinese in our own country?” Perhaps we should be skeptical of the notion that Chinese language education in North Korea will aid in opening the DPRK up to further foreign influence. Chinese-fluent North Koreans, if their ideology remains solid, would just as soon join the online comment wars in defense of their system than supinely listen to their endless supply of would-be Chinese pedagogues.

And why should the North Koreans trust either the Scandanavians or the Chinese?  After all, when the Danish Embassy in the PRC decided to have a film festival entitled NORDOX in three major Chinese cities last December (as I discovered to my total shock that month, via pamphlet, in a small art gallery in Shanghai), the Chinese Cultural Ministry approved the screening in Beijing and Guangzhou of the film “Yoduk Stories [耀道故事].”  Do you suppose the North Korean Embassy noticed?

The meaning of cultural exchange in the North Korean context remains in flux.

Not only is it in flux, but the Unhasu Orchestra now occupies the center of the debate.  KCNA absolutely seethed earlier this month at a Chosun Ilbo critique of the orchestra’s recent work.  The North Korean article, most of which is reproduced below, is itself worthy of much, much more attention than it has heretofore received (emphasis added, my commentary in brackets):

KCNA Dismisses Rubbish in S. Korean Paper

Pyongyang, February 11 (KCNA) — The south Korean reptile paper Chosun Ilbo recently let loose a spate of invectives about the local performance tour made by the Unhasu Orchestra, the DPRK’s renowned art troupe.

Having no elementary understanding of the mass-based art, this paper echoed what was aired by Radio Free Asia engaged in the anti-DPRK smear propaganda. It claimed that “the performance was not received well by audience” and “it brought them burden rather than pleasure”.

This was wicked elements’ trumpeting aimed at doing harm to the single-minded unity of the party and people.

How can such human scum understand the people of the DPRK and its arts?

Inspired by songs, the Korean people’s 80 odd year-long just revolutionary struggle started, advanced and won victories.

The Korean revolution and people held aloft the banner of “Let’s always be cheerful although our path is thorny!”, the banner of confidence and optimism, during the Arduous March, the forced march.

In this glorious course, songs and arts in the DPRK have served as valuable ideological and moral pabulum [e.g., sustenance] for the people making revolution that a large quantity of food can hardly substitute.

Even after the loss of the father whom the Korean people deeply trusted and followed, they drew a thousand-fold strength and courage from the songs presented by the orchestra [which comes to personify the leader in the style of snow] after the start of the advance in the new year. It is setting the hearts of people afire with reverence for the leader in various parts of the country [including Wonson and Huichon]. Its performances evoked a lively response among audience as they helped consolidate the unity between the leader and the people [as per Kim Jong Il's theories, which have their roots in Germanic throught (see Acta Koreana article, cited below)] and aroused among them ardent longing for him.

The service personnel and people of the DPRK joined the orchestra in singing songs in tears and rose up, inspired by them. What the above-said media asserted is nothing but a shriek of despair made by those taken aback by the might of the arts, the hot wind raised by the orchestra more powerful than a nuclear bomb. [Mock KCNA all you like; this is easily the best sentence written by anyone in 2012, Rushdie and Keillor included.]

The reptile paper, a mixture of the American style and Japanese way of life, can never understand the true character and value of the DPRK’s arts.

They were so displeased with its local performance tour that they claimed it was unprofitable, the absurd assertion of a merchant. This suffices to guess their level of knowledge about arts. [The whole point being that profitability and market principles are an up-side-down way of looking at the arts; the whole point is that they are not profitable; rather, the point is that the state, understanding the need for Bildung, makes the outlays anyway for the spiritual health of the populace.]

In related news, a huge new Kim Jong Il cantata functions as the latest refinement of the ever-growing Gesamtkunstwerk cultural apparatus in the DPRK:

The Korean unification which seems destined to happen in our lifetimes (should we live to be as old as de Maiziere, the ex-East German Prime Minister who now dines for free amid the musical chairs of Unification Ministers in Seoul) is going to be absolutely ghastly when it comes to the question of culture and cultural integration.  Is North Korean culture completely destined for the rubbish bin of history?  Are North Korea’s cultural bureaucrats and musicians all going down with the regime, being tied so closely to it? Can the North Korean vision of art and culture be separated from the glorification of a man and a family who absorbed the lessons of Stalinism and left the rebel-turned-dictator in the dust? Or does North Korea have a distinct and viable future precisely because of its mode of culture, its “games”, its music, its sport, and its willingness to thrust the supremely faithful outward, where they shall perform, bathe in applause, collect the agreed-upon currencies and headlines and then pivot, homeward, where the great pedal tone of the revolution awaits, the Urthema, the body and Gestalt of the leader upon whose brow every anonymous worry has been cast, and from whose hand every benefit flows?

Further Reading:

Adam Cathcart, “North Korean Hip-Hop? Reflections on Musical Diplomacy and the DPRK,” Acta Koreana Vol. 12, No. 2 (December 2009): 1-19. (Full text as pdf. here.)

Adam Cathcart, “Inside North Korea: French Edition,” Sinologistical Violoncellist, September 5, 2011. (Includes footage of a hip-hop kid in Pyongyang.)

Isaac Stone Fish, “Pyongyang Rock City,” Foreign Policy, October 21, 2011. (In which the author is quoted.)

Darren Foreman, “North Korean hip-hop,” World of DarrenF, June 7, 2010. (In which the notion of KCNA-rap is spawned in London.)

Jaeyeon Woo, “NK Portrait: From Gulag to Toy Robot,” WSJ Korea Real Time, April 1, 2011. (Rap, Ryanggang-do kids, and “Yoduk Story” stories).

transmediale buzz

The Berlin transmediale is, to my knowledge, one of the very best annual conferences (a “convergence” is more the appropriate word) which exist on Planet Earth.  I was very fortunate to have been able to attend the 2011 sessions, where, among other things, I was able to learn about “book sprints” (whereby a book, having been researched, is collectively authored and printed by 5 or 6 people in three or four days in a single city), “Facebook hacking” (imagine meeting someone whose life obsession is creating a “dislike” button for Facebook users), digital democracy, and electronic music triggered by facial impulses (see Daito Manabe, below right, with the author).

Now that, in the intervening year, revolution has swept the planet and North Korea and China are both still standing tall, East Asia watchers can catch the live stream, on February 4, 16:30 Berlin time, 2012 of Katrien Jacobs’ evocative and timely presentation entitled (in truly bracing transmediale style, and surely to the approval of all the “hacktivists” there who have not yet seethed within the Great Firewalls of the Middle Kingdom), “Patriotism, and Paranoia on the Chinese Internet.”

Not to be perceived as lightweight or merely sensationalist, Dr. Jacobs, who is on the faculty of the Chinese University of Hong Kong (香港中文大学), has produced a book on related themes and blogs about her work approximately bi-weekly.


Cultural Power Battle Threads

From the May Fourth Generation to Today

- The Telegraph reports in alarmist fashion about Hu Jintao warning, as the newspaper headline puts it, of “cultural warfare from the West”

- A closer examination of the story indicates that Hu Jintao’s “battle cry,” above, was a speech given on October 18, 2011, that was republished yesterday in the preemminent journal for CCP theory, Qiushi (Seeking Truth / 求是).

In fact most of the speech is not at all about the West, but the need for more powerful socialist culture.  However, the key detonating sentences in this long and rather boring speech are, after a discourse on China’s rising soft power, as follows:

同时,我们必须清醒地看到,国际敌对势力正在加紧对我国实施西化、分化战略图谋,思想文化领域是他们进行长期渗透的重点领域。我们要深刻认识意识形态领域斗争的严重性和复杂性,警钟长鸣、警惕长存,采取有力措施加以防范和应对. At the same time [that we develop our cultural industries and gain international advantage thereby], we must see with utmost clarity that hostile international forces are currently stepping up the implementation of Westernization in China, attempting to do so via in a variety of strategies; their long-term focus is on infiltration [渗透/shentou] in the ideological and cultural fields. We should thoroughly understand the seriousness and complexity of this ideological struggle, remaining vigilant (lit. “always keep the bell ringing“), ever alert, and taking effective measures to prevent and respond to [the challenge of cultural infiltration].

The full text of the article is available in rough English via Google Translate here.

- My own evidentiary contribution to the discourse on Hu Jintao’s retrograde and conservative tendencies with regard his extensive work in “socialist culture” are described in this essay about some materials I found about Hu Jintao in East German archives in 2009.

- As usual, with reference to cultural diplomacy and the soft power discourse, JustRecently is already well ahead of the curve.  His website has the most extensive open-source translation available of the Party’s “cultural document”, a document which stemmed out of the same meetings at which Hu Jintao weighed in above.

- In reading headlines about Hu Jintao’s fear of Western “infiltration,” I think it’s important to note that there are far more nuanced Chinese examinations of soft power out there.  PRC scholar He Zengke published a rather wide-ranging article this past December 23 in a reformist journal surveying French and German modes of exerting soft power, noting:

France was one of the first countries to understand the role of cultural soft power. Napoleon once said that a pen was equal to 1,000 Mauser rifles*), and a former French minister of culture said that culture and the economy are one and the same battleground. French people believe that a cultural mission can take the place of a country’s military power.[9] In 1883, France established the Alliance Française to promote French culture. Starting in 1959, France began to define the “First Five-Year Plan for the Expansion of French Cultural Activities”, and afterwards, 25- and 35-year plans etc. were gradually developed. From the total amounts spent and per capita, France belongs to the first-ranking countries worldwide.[10] From that, it can be seen that France attaches great importance to the development and use of soft power.

法国是最早懂得文化软实力的地位和作用的国家之一。拿破仑曾经说过,一支笔等于1000支毛瑟枪。法国前文化部长曾经说过:文化和经济是同一场战斗。 法国人认为,文化使命可以代替国家武力。[9]1883年法国就建立了法语联盟,在世界各地讲授法语,推广法国文化。从1959年起,法国开始制定“关于 在国外扩张和恢复法国文化活动的第一个五年计划”(1959-1963),后来又陆续制定了“二五”、“三五”计划等。法国的国际文化交流支出从总数和人 均来看都居于世界第一的位置。[10]由此可见法国对发展和运用文化软实力的高度重视。[Translation here by JustRecently]

He’s essay reminds us again:

-For all the huffing and puffing about Confucius Institutes, the “hanban” is still behind such institutions as the Alliance Française when it comes to enrollments and influence globally, a fact which I reported in July 2010 (from a cafe in Seoul, awash in K-pop, WiFi signals, kimchee and bubble tea) via a translation of a Huanqiu Shibao interview with the Hanban head.

- Finally, the magazine Monocle (which I fittingly tend to read in international airports; this one was in Tokyo) recently did some comprehensive “soft power ratings” in which the US was #1 but France not far behind.  China, by the way, was #17.